Diamond D Graphics - full-service equine creative marketing

A web site is an excellent tool for your ranch to promote your stallion and his offspring. Do you stand your stallion to outside mares? If you do, then offering pictures of your stallion on your web site, stallion contracts, shipped semen contracts, etc. so customers can download these forms and save you the cost and time to mail these out, is a big money and time savings to you. Plus it reduces the cost of sending pictures and contracts to many people that are just looking and not a serious buyer. You can tell prospective customers to go to your web site for all of this information. Then when you get a customer that books a mare or buys offspring or you deem as worthy, those customers you can send a flyer in the mail or contracts.

Even if your information did not change throughout the year, your web site would be your main promotional tool for your stallion and his offspring. As I'm sure you know, print advertising and flyers are expensive. I tell my customers to save this expense for magazine ads to attract customers and be conservative in sending out any printed ad flyers to only serious customers.

If you have offspring to sell, then definitely again, this is a great marketing tool to send customer to the web site to see pictures of horses for sale, saving you time and money. The web is more and more the place to sell horses. At least it gives you a 24/7 global reach. When you meet someone along the way, you can tell them to go to your web site. It's like your business card or brochure to the world.

The next step is changing your web site often to draw customers back on a regular basis. This is a step up in aggressive marketing and requires more work on your part to come up with news and events that change on a regular basis.

The beauty of a web site is you have control over how much you want to make the web site work for you in marketing your horses. Either as an online brochure as stated above, or a really aggressive marketing tool.

Web Site Rates
Our web site design rates are competitive within the horse/equine market. Please call us on our toll free line (877-734-2724) or email us to discuss your web site content. We will then be able to quote you a price based on your needs.
Design templates, layout and graphics and home page for web site. There is no limit to pictures used in creating your web site. Some designers limit this.	$200.00
Additional pages; after the home page	$150.00/ea.
Buy domain name for one year (unless you already have a domain name)	$25.00
Domain Name/Server Set up. Set up of domain name with proper contact info, technical contact, hosting server information.	$65.00
Special pages are pages with multiple listed items, such as horses for sale, broodmares listed, stallions listed, any type of list where you want the information to load quickly and then have the opportunity to click on a link for more information on that listed item. The link then goes to another page where additional details, pictures, pedigrees, are listed. Additional horses/items can be added by you if you choose the option to change your web site yourself with the software package provided for this.	$200.00 per page
Add a video to your web site. Includes my time to compress video file and convert to proper format.	$100.00
Add an online form. As an example a contact us form that requires customers to fill out a form providing their contact information and other information you ask for within the form. Form fields can be set to required information so customers have to fill out those fields before the form is sent. The results are sent to your email address.	$100.00
Submit site to search engines	$65.00
Hosting your web site	$100.00 a year
Statistic Reports on hits to the web site setup	FREE
Change Site Yourself. If you want the ability to change your web site pages yourself, this requires me setting up some content management software and a database. You can then change all pages of your web site and load new pictures using your internet browser software (like Internet Explorer). Requires basic knowledge of using layout software, like MS Word.	$395.00
Typesetting. You will need to supply me with all text for the web site. If you want me to work on text write ups, my fee is $50.00 an hour for this.	$50.00/hour
My maintenance fee to update your web site is billed when work is completed and will be pro-rated.	$45.00/hour